Radio Advert Research:

I will be listening to 5 radio adverts. The purpose of this task will to analyse who the intended audience for each advert is. As well as to look for the typical conventions of a radio advert for example:

•slogans
•brands
•terms and conditions 
•music and sound effects

and any other conventions I find.

Websites Similar to Jewce FM:

I will be analysing 2 Jewish radio stations  home pages which are similar to Jewce FM. 

Something Jewish Radio

Something Jewish - radio station homepage has the same conventions as national mainstream radio stations like Capital FM and LBC. Although the advertisements are specifically aimed at Jewish people e.g Jewish dating websites. The radio station is local and the target audience are people living in London. The tabs on Something Jewish - website contain key features like the 'News,' 'Travel,' but the website also have more specified tabs like ' Dating' and 'Judaism.' The overall colour scheme is more serious and that together with the adult appropriate advertisements I think the radio station's target audience is meant for woman aged 18+ as well adapted for men to listen.

Capital FM:

Capital FM Websites Link

I used this website http://www.thisisglobal.com/ to get a better understanding of Capital FM's target audience. This is what I found.

Capital FM's stations website is more vibrant. The colour scheme is vibrant and buzzing as well the primary colour for the website is pink and red this could be to appeal to the female target audience. As Capital FM's audience's age range from 15-34 the website is easily accessible  to the wide age range as well the competitions and celebrity gossip are aimed at the age range. The tabs are aimed to appeal to woman (men) and younger people. The tabs are focused less on the news and important debates like LBC they are focused on 'Artists,' 'Photos,' 'Videos' 'Events' and 'Win.' 

LBC Radio:

LBC Radio Website's Link

In order to get a better understanding of the target audience for LBC I used this website http://www.thisisglobal.com/ which helped me see the age and gender specifics.

The LBC radio station's website has more of a serious approach. The homepage is covered in news stories which would appeal to both genders. The words are formal. The tabs are created for adult use as there is little entertainment its mostly about the 'News,' 'Traffic & Travel' 'Election.' The only entertainment side of the website is the tabs 'Photos' and 'Win.' The pictures are to do with the news and serious matters. The presenter  Tom  Swarbrick is a middle aged man. The theme of the website is toned down and the advertisements is aimed at adults.

Websites:

Each radio station usually has a website. Each convention of the website is adapted to appeal to the target audience. By looking at several radio station's websites I have a rough idea of who the target audience are.

I will be looking at  local radio station's websites which are similar to my radio station and 2completely different national radio station websites. 

When I look at the websites the key features I'll be looking at will be:

-font

-colour

-words used

-tabs

-stories shown

-competitions

-pictures

-songs being played

-preseneters

I will be looking at these specific website conventions to see how important the station applies itself to their target audience.

OFCOM:

I decided to use Ofcom's website in order to see different radio station's character of service sheets for Kiss, LBC and Capital FM. The reason I did this was to research the correct form of a character of service sheet so I can create one for my radio station Jewce FM.

The Ofcom character of service sheets contains important information such as the area, frequency and brief information of the radio stations target audience.

I have included some Ofcom character of service sheets for Kiss, LBC and Capital FM in this post.

Below is the character of service sheet for Jewce FM 93.3

Intended Target Audience:

I imagine the target audience for Jewce FM are young adults ranging to middle aged adults whilst remaining family orientated. The gender is not specified. The financial status is not specified.  My radio station is a local in the areas of Hendon, Golders Green and Edgware. I have decided to make a Jewish Radio Station. This makes the radio station more local than national. I have decided to make my radio station revolve around community. I looked at a website to research information regarding audience listening habits. 

http://www.rajar.co.uk/