I used this website http://www.thisisglobal.com/ to get a better understanding of Capital FM's target audience. This is what I found.
Capital FM's stations website is more vibrant. The colour scheme is vibrant and buzzing as well the primary colour for the website is pink and red this could be to appeal to the female target audience. As Capital FM's audience's age range from 15-34 the website is easily accessible to the wide age range as well the competitions and celebrity gossip are aimed at the age range. The tabs are aimed to appeal to woman (men) and younger people. The tabs are focused less on the news and important debates like LBC they are focused on 'Artists,' 'Photos,' 'Videos' 'Events' and 'Win.'
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