Websites:

Each radio station usually has a website. Each convention of the website is adapted to appeal to the target audience. By looking at several radio station's websites I have a rough idea of who the target audience are.

I will be looking at  local radio station's websites which are similar to my radio station and 2completely different national radio station websites. 

When I look at the websites the key features I'll be looking at will be:

-font

-colour

-words used

-tabs

-stories shown

-competitions

-pictures

-songs being played

-preseneters

I will be looking at these specific website conventions to see how important the station applies itself to their target audience.