In order to get a better understanding of the target audience for LBC I used this website http://www.thisisglobal.com/ which helped me see the age and gender specifics.
The LBC radio station's website has more of a serious approach. The homepage is covered in news stories which would appeal to both genders. The words are formal. The tabs are created for adult use as there is little entertainment its mostly about the 'News,' 'Traffic & Travel' 'Election.' The only entertainment side of the website is the tabs 'Photos' and 'Win.' The pictures are to do with the news and serious matters. The presenter Tom Swarbrick is a middle aged man. The theme of the website is toned down and the advertisements is aimed at adults.
The LBC radio station's website has more of a serious approach. The homepage is covered in news stories which would appeal to both genders. The words are formal. The tabs are created for adult use as there is little entertainment its mostly about the 'News,' 'Traffic & Travel' 'Election.' The only entertainment side of the website is the tabs 'Photos' and 'Win.' The pictures are to do with the news and serious matters. The presenter Tom Swarbrick is a middle aged man. The theme of the website is toned down and the advertisements is aimed at adults.
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