BT 8500 Home Phone Advert:

The BT 8500 home phone which blocks nuisance callers radio advert is aimed for an older target audience. The reason being is house phones are popular amongst older people. The main voice is an middle aged woman who states activities an older woman would do such as watch soaps. At the end of the advert a middle aged man speaks about the important information in a serious tone which is applicable to an older audience. The logo BT is stated many times throughout the radio advert in order for the brand name to penetrate the audiences mind.