OFCOM:

I decided to use Ofcom's website in order to see different radio station's character of service sheets for Kiss, LBC and Capital FM. The reason I did this was to research the correct form of a character of service sheet so I can create one for my radio station Jewce FM.

The Ofcom character of service sheets contains important information such as the area, frequency and brief information of the radio stations target audience.

I have included some Ofcom character of service sheets for Kiss, LBC and Capital FM in this post.

Below is the character of service sheet for Jewce FM 93.3

Intended Target Audience:

I imagine the target audience for Jewce FM are young adults ranging to middle aged adults whilst remaining family orientated. The gender is not specified. The financial status is not specified.  My radio station is a local in the areas of Hendon, Golders Green and Edgware. I have decided to make a Jewish Radio Station. This makes the radio station more local than national. I have decided to make my radio station revolve around community. I looked at a website to research information regarding audience listening habits. 

http://www.rajar.co.uk/

My Radio Questionnaire:

I created this questionnaire in order to have a better understanding of the listening habits to help me create a radio show which is suitably adapted to a wide ranged audience.

Example of a Station Jingle - Capital FM:

Jingles:

I listened to a a variety of different stations and found there were a wide selection of different types of jingles on each radio station.  As part of my research I have included some jingles I've heard as well included a website which contain a variety of different jingles.

To listen to different jingles press here:

Station Jingle:

-Station jingles are played many times on the radio. 

-It contains the station name/ frequency/ slogan.

Show Jingles: 

-States the name of the station/show and sometimes the presenter(s). The tone of the jingle can be an indicator of the tone of the show. 

News Jingle

-May include the name of the station as well as the word 'news.'

-The tone of the jingle as well as the music may be more serious/ dramatic giving a hint that the news is serious.

Specific Competition Jingles

-The music for this jingle may reflect what the competition will be for. E.g a competition for tickets at a concert may have the music of that specific band. 

-The name of station will appear.

-The tone of the advert will usually be more upbeat as well as the presenters may be more enthusiastic whilst talking about the competition.

Traffic and Travel Jingles

-This is played mostly during the morning Breakfast Shows and the shows during rush hour.

- The jingle states the name of the station whilst adding the word 'travel' or 'traffic.' 

-It may have music or sound effects but that will depend on what genre the statioin is.

-Often as part of the jingle a sponsor will be mentioned and there will be a slogan.

Sports Jingles

-State the name of the station as well as the word 'sport.'

-Presenter will be enthusiastic and the music/ sound effects will be upbeat reflection on the excitement for sport.

-May include sound effects of a stadium during a match e.g crowds cheering.

-May include a slogan.

Weather 

-Will state the name of the station with the word 'weather.'

-It is usually sponsored by a company.

-The tone of the jingle is softer.

-The weather jingle may include sound effects sometimes of weather.

-The weather is usually in the morning to give information of the rest of the day. 

I will be including a number of these jingles during my radio show.

Introduction to Jingles:

I'm going to create several jingles to keep give Jewce FM  a clear identity as well as to exaggerate the name of my radio station to penetrate my audience's mind into listening to Jewce FM as much as possible. I listened to a range of different jingles from different stations to get an understanding on how jingles are constructed. I have noticed through different jingles that the ways they are constructed with music, pace and tone gives an indication in who the audience are. Jingles often mention the show/ presenter but not always. I will be analysing different jingles to see which is most appropriate for my show.

Press this link to listen to a range of radio jingles:

Music on News Bulletins:

This post will help me with my radio station. The reason being is to see when the appropriate time to let the music play and when it is suitable for the music to fade in and out. Another reason why I will be doing this research is because I need to see what music is suitable for my radio station whilst the news bulletins.

BBC Radio 4

There was no music playing during the news. The reason being is because the news is taken more seriously on BBC Radio 4  as well the age range is higher and maturer.

BCB Radio 

During the news on BCB radio there is a pumping tune in the background whilst the news is playing. 

Capital FM

During the news there was music playing in the background whilst the news is on.

I have decided that during the news on my radio show I will have music before and after the news but I won't have the music playing during the news. The reason being is so the news has more of a serious effect older audiences can be fully immersed.