Thursday, 2 April 2015
Potential Schedule for Jewce FM:
Analysing Radio Stations Schedule:
This image is a screenshot of LBC'S Radio Scheule
This schedule states the different shows which will appear throughout the day on Monday. For example at 7 am Andrew Pierce will be presenting the Breakfast Show:
Typical conventions of a breakfast show is
-travel and weather updates
-the news
This is why I have chosen my radio extract to be part of Jewce FM's Breakfast Show.
Potential Products To Be Advertised:
The following is a list of potential products I think will be suitable to advertise on Jewce FM which fits the criteria of my local radio stations target audience.
1: Event Planner:
I think an event planner will be an applicable advert to use on my radio station the reason being is many people in the Jewish community have events such as Bar/Bat Mitzvah - weddings ect. The advert is suitable young adults ranging to middle aged adults as well as the older generation.
2: Kosher Supermarket
A Kosher supermarket advert's target audience is for young adults plus because required food requirements are popular in the community Jewce FM will be based on.
-Kosher Kingdom
-B Kosher
-Tapuach
3: Jewish/other Charities
A charity advert would interest a wide range of people male and female. Jewish people are more inclined to give charity to a Jewish organisation such as
-Chai Cancer
-Gift
-Anne Frank Trust UK
4: Car
Jewish people tend to have larger families therefore a car advert which advertises large family sized cars would target young adults who are expanding their families.
-Eli Motors
-Hendon Way Motors
-Ronnies Garage
5: Jewish Studies Extra Curriculum Tutor
A tutoring business's target audience would be teenagers and children who want to learn more about their religion.
Three Advert:
This advert's target audience is aimed for students travelling abroad as well as adults travelling abroad. The sound effects compliment the advert because it emphasises the use of a phone abroad which is taking pictures and sharing them through social media. The advert uses informal language "hash tag" which is aimed for a younger audience.
BT 8500 Home Phone Advert:
Currys and PC World Advert:
Curry's and PC World advert is a service to install a washing machine as well as recycle the broken/unused machine. The advert is meant for parents and the older generation as well as young family starters. The tone of the advert is reassuring with some comedy aspects. The target audiences varies.
Car Giant Advert:
Car Giant advert's target audience is aimed for a young/middle aged audience. The different accents as well as aged actors emphasises the advert is specified for all different kinds of people wanting to buy a car. The radio advert is upbeat and has a happy tone. There is an upbeat music track in the background.
Race For Life Advert:
Race For Life's radio advert - Pretty Muddy race is aimed for woman of all ages to participate in running to raise money and awareness of cancer. The actor throughout the advert was a young woman who included some jokey lines. The halo/ heaven/ superhero music is upbeat which matches the theme of the advert.
Monday, 9 March 2015
Radio Advert Research:
I will be listening to 5 radio adverts. The purpose of this task will to analyse who the intended audience for each advert is. As well as to look for the typical conventions of a radio advert for example:
•slogans
•brands
•terms and conditions
•music and sound effects
and any other conventions I find.
•slogans
•brands
•terms and conditions
•music and sound effects
and any other conventions I find.
Sunday, 8 March 2015
Websites Similar to Jewce FM:
I will be analysing 2 Jewish radio stations home pages which are similar to Jewce FM.
Something Jewish Radio
Something Jewish Radio
Something Jewish - radio station homepage has the same conventions as national mainstream radio stations like Capital FM and LBC. Although the advertisements are specifically aimed at Jewish people e.g Jewish dating websites. The radio station is local and the target audience are people living in London. The tabs on Something Jewish - website contain key features like the 'News,' 'Travel,' but the website also have more specified tabs like ' Dating' and 'Judaism.' The overall colour scheme is more serious and that together with the adult appropriate advertisements I think the radio station's target audience is meant for woman aged 18+ as well adapted for men to listen.
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