5 W's:
Who: Boris Johnson
What: Launching the new London living wage.
Where: London.
When: Monday.
Why: To tackle the problem of "in-work poverty."
News Values:
Familiarity: It is geographically close to us in London.
Amplitude: The story effects a large number of people across London.
Impact: We can identify with the story as having a profound effect on our own lives because the wage has increased helping all employees in London.
Suprise/Predicatability:
Elite People: London mayor - Boris Johnson.
Balance: This story is good news news which is there to balance out the bad news.
Continuity: There had already been discussion in the media of potential pay rises.
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